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The book provides a comprehensive guide to the apparel product development process, detailing the essential steps from concept to consumer. It emphasizes the importance of coordinating business, creative, technical, and production planning to successfully launch products in a digital market. Updated to reflect current industry practices, it includes case studies from multinational companies and addresses how approaches vary based on business size and fashion focus, incorporating global terminology where applicable.
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Beyond Design, Deborah Vandermar, Myrna B. Garner, Sandra Keiser
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- Année de publication
- 2022
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