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Focusing on the unique challenges of marketing in the professional services sector, this book offers a fresh perspective that moves beyond traditional marketing tactics. It addresses the intricate political, social, economic, legislative, and cultural contexts that influence design professionals like architects and engineers. By providing innovative strategies tailored to these complexities, it aims to equip professionals with the tools needed to navigate the future of their marketing efforts effectively.
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Marketing for Architects and Engineers, Brian Richardson
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- Année de publication
- 1996
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