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Bridget Brennan Why she buys : the new strategy for reaching the world's most powerful consumers
Bridget Brennan Why she buys : the new strategy for reaching the world's most powerful consumers
Bridget Brennan Why she buys : the new strategy for reaching the world's most powerful consumers

Why she buys : the new strategy for reaching the world's most powerful consumers

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  • 322pages
  • 12 heures de lecture

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A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.

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Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan

Langue
Année de publication
2009
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Titre
Why she buys : the new strategy for reaching the world's most powerful consumers
Langue
Tchèque
Publié
2009
Format
rigide
Pages
322
ISBN10
0307450384
ISBN13
9780307450388
Séries
Mots clés
Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Femmes, Économie
Évaluation
3,75 sur 5
Description
A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.