Why she buys: the new strategy for reaching the world's most powerful consumers

Auteurs

• Bridget Brennan

Paramètres

• 306 pages
• 11 heures de lecture

• Affaires & Gestion
• Commerce
• Nonfiction
• Sciences sociales
• Thèmes psychologiques

En savoir plus sur le livre

A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.

Achat du livre

• Année de publication: 2011
• Reliure: (souple)