Imperial persuaders

Images of Africa and Asia in British advertising

Auteurs

• Anandi Ramamurthy

Paramètres

• Pages: 252 pages
• Temps de lecture: 9 heures

• Histoire

En savoir plus sur le livre

Focusing on the historical portrayal of black individuals in colonial advertising, this book examines the evolving ideologies of colonialism and racism in British marketing. It uncovers the context behind famous advertising icons and the commercial motivations of companies. Each chapter offers a chronological exploration of how these images were used to promote products like soap, cocoa, tea, and tobacco, highlighting the interplay between advertising and shifting colonial narratives.

Achat du livre

• Année de publication: 2012
• Reliure: (souple)