Competitive Intelligence

How to Gather Analyze and Use Information to Move Your Business to the Top

Auteurs

• Larry Kahaner

Paramètres

• Pages: 304 pages
• Temps de lecture: 11 heures

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

Competitive intelligence emerges as a crucial strategy for businesses seeking success in a competitive landscape. Larry Kahaner provides insights applicable to organizations of all sizes and managers at every level, emphasizing practical techniques. Through a variety of case studies, he illustrates how American companies can effectively harness competitive intelligence to enhance decision-making and drive growth. This comprehensive guide serves as a valuable resource for understanding and implementing these essential practices in the business environment.

Achat du livre

• Année de publication: 1998
• Reliure: (souple)