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Social media's role in marketing has become essential for businesses, influencing various departments and impacting overall operations. Companies must engage with social media to connect with customers and promote their products, but this also presents potential crises. Effective crisis management strategies are crucial, requiring knowledge and resources to prevent problems. This book explores general crisis management actions and their adaptation to social media, emphasizing sustainable practices within organizations to navigate challenges successfully.
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Sustainable Crisis Management for Companies through Social Media, Julia Arnold
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- Année de publication
- 2018
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