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The narrative follows Bavarian immigrant Levi Strauss, who established a dry goods warehouse in San Francisco in 1853, eventually leading to the creation of Levi Strauss & Co. The company began by supplying clothing during the Gold Rush and revolutionized fashion by inventing blue jeans in 1873. Strauss's entrepreneurial spirit extended beyond business; he championed social responsibility and philanthropy, founding the Levi Strauss Foundation post-World War II. The company has continually adapted through generations, expanding its product offerings to cater to global consumer needs.
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Levi Strauss & Co., Lynn Downey
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- Année de publication
- 2007
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