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Featuring a diverse collection of case studies, this book explores various decision-making areas in marketing and business management across multiple industries, including technology, retail, and fashion. It delves into real-world scenarios involving renowned brands such as British Airways, Red Bull, and Google, providing insights into effective marketing strategies and challenges faced by these corporations. The comprehensive nature of the cases offers valuable lessons for students and professionals alike in the field of marketing management.
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WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT, Luiz Moutinho
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- Année de publication
- 2016
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