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Focusing on the pharmaceutical and biotechnology industries, this study by Gary Pisano emphasizes the critical role of process innovation alongside product development. It reveals how novel process technologies can lead to lower costs, improved quality, and greater flexibility, challenging the conventional view that prioritizes either product or process innovation. Pisano argues that these capabilities are complementary, offering insights applicable to various manufacturing sectors. The book serves as a guide for companies seeking to enhance their innovation strategies and organizational practices.
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The Development Factory: Unlocking the Potential of Process Innovation, Gary P. Pisano
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- Année de publication
- 1996
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