Ethnography for Marketers

A Guide to Consumer Immersion

Auteurs

• Hy Mariampolski

Paramètres

• Pages: 268 pages
• Temps de lecture: 10 heures

• Anthropologie

En savoir plus sur le livre

Focusing on the practical applications of ethnography, this book offers a comprehensive exploration tailored for marketers. Hy Mariampolski leverages his expertise to bridge academic theory with real-world marketing research needs. The text provides in-depth coverage of ethnographic methods, making it an invaluable resource for professionals seeking to enhance their understanding and application of these techniques in marketing contexts.

Achat du livre

• Année de publication: 2005
• Reliure: (rigide)