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Exploring the dynamic world of marketing, this book delves into strategies and techniques that drive consumer engagement and brand loyalty. It covers essential concepts such as market research, digital marketing, and the impact of social media. By examining case studies and real-world examples, readers gain insights into effective marketing campaigns and the evolving landscape of consumer behavior. The text emphasizes the importance of creativity and innovation in developing successful marketing initiatives that resonate with diverse audiences.
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Marketing the Marketers, Henry DeVries
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- Année de publication
- 2009
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- (souple)
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