Pitching for Lawyers: Using Marketing Communications Techniques to Improve Your Win Ratio

Auteurs

• Rebecca Harding

Paramètres

• 72 pages
• 3 heures de lecture

• Droit, Littérature juridique
• Littérature juridique

En savoir plus sur le livre

Focusing on enhancing pitching and tender responses, this report provides practical strategies and a structured process. It addresses common pitfalls, audience analysis, effective messaging and tone, persuasion techniques, and the nuances of research in pitching. Additionally, it explores visual differentiation and cross-border pitching, enriched by feedback and case studies from experienced in-house lawyers and partners, highlighting both poor and exemplary pitches.

Achat du livre

• Année de publication: 2019
• Reliure: (souple)