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Focusing on corporate responses to scandals, this brief analyzes how the narratives crafted by corporate agents evolve from the initial public exposure to the release of investigative reports. Utilizing the theory of accounts and insights from crisis management, it studies thirteen corporations embroiled in high-profile scandals, revealing shifts in their communication strategies and the implications for reputation management throughout the crisis.
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Corporate Responses to Financial Crime, Petter Gottschalk
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- 2020
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