Le livre est actuellement en rupture de stock
Paramètres
- Pages
- 218pages
- Temps de lecture
- 8heures
En savoir plus sur le livre
The book delves into the complexities of consumer behavior in Malaysia's multicultural landscape, examining the interactions of Chinese, Indian, Indigenous, and Malay citizens with media and marketing. By juxtaposing mall visits with media consumption, it provides a behavioral analysis informed by Heidegger's hermeneutics, highlighting the cultural nuances that influence consumption patterns. This exploration offers insights into how diverse cultural backgrounds shape consumer experiences and media engagement in a richly varied society.
Achat du livre
Media Consumption in Malaysia, Tony Wilson
- Langue
- Année de publication
- 2018
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .