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The book explores the transformative landscape of sales, emphasizing innovative strategies and techniques that adapt to modern consumer behavior. It highlights the importance of building authentic relationships, leveraging technology, and understanding the psychological aspects of selling. Readers are encouraged to embrace change and develop skills that align with the evolving market, ultimately aiming to enhance their effectiveness in driving sales and fostering customer loyalty.
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Hybrid Selling, Fred Copestake
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- Année de publication
- 2022
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