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Branded Content

The Fateful Merging of Media and Marketing

Auteurs

Jonathan Hardy

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Pages: 282pages
Temps de lecture: 10heures

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The book critically analyzes the evolving dynamics between media and marketing communications in the digital era. It explores the rise of brand-funded content, including proprietary media, native advertising, and the seamless integration of branded content across various platforms such as film, television, journalism, and social media. This study highlights the implications of these trends for both marketers and consumers in an increasingly digital landscape.

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Branded Content, Jonathan Hardy

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Année de publication: 2021
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Titre: Branded Content
Sous-titre: The Fateful Merging of Media and Marketing
Langue: Anglais
Auteurs: Jonathan Hardy
Éditeur: Taylor & Francis Ltd (Sales)
Publié: 2021
Format: rigide
Pages: 282
ISBN13: 9781138190412
Mots clés: Histoire, Affaires et économie, Journalisme et Publication, Ancienne publicité
Description: The book critically analyzes the evolving dynamics between media and marketing communications in the digital era. It explores the rise of brand-funded content, including proprietary media, native advertising, and the seamless integration of branded content across various platforms such as film, television, journalism, and social media. This study highlights the implications of these trends for both marketers and consumers in an increasingly digital landscape.