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Focusing on decision-making processes in marketing, this book provides insights tailored for MBA students and professionals preparing for marketing qualifications. It explores the significance of organizational structures in marketing strategies and delves into various analytical frameworks. By examining real-world applications and case studies, the text aims to equip readers with the necessary tools to navigate complex marketing challenges effectively.
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Marketing Organisation (RLE Marketing), Nigel Piercy
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- Année de publication
- 2015
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