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Focusing on the evolution of international public relations, this book delves into the transition from early practices to the advanced strategies employed by global corporations. It highlights the approaches of leading organizations, identifies barriers to effective international PR, and explores the role of international media. Additionally, it offers insights on developing a cohesive global voice, making it an essential resource for PR professionals seeking to enhance their understanding of the field.
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How to Manage Your Global Reputation, Sam Christer
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- Année de publication
- 1998
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