Consumer Profiles (RLE Consumer Behaviour)

An Introduction to Psychographics

Auteurs

• Barrie Gunter
• Adrian Furnham

Paramètres

• Pages: 202 pages
• Temps de lecture: 8 heures

• Affaires et économie
• Psychologie

En savoir plus sur le livre

Exploring the essential elements of psychographics, this book delves into how consumer behavior influences market choices. It outlines methods for defining consumer profiles and designing effective research programs. By examining various consumer groups and incorporating case studies on products ranging from cameras to pet food, the text illustrates the practical applications of psychographics in understanding market dynamics.

Achat du livre

• Année de publication: 2015
• Reliure: (souple)