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Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses

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Eric Dezenhall

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Pages: 293pages
Temps de lecture: 11heures

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Crisis management takes center stage as Eric Dezenhall navigates the turbulent waters of media-driven smear campaigns targeting corporations and celebrities. With clients ranging from Pepsi to high-profile individuals like Kathy Lee Gifford, Dezenhall's expertise lies in countering aggressive attacks from various sources, including disgruntled employees and headline-seekers. His strategic approach aims not only to mitigate damage but also to shift public perception, showcasing the intricate dynamics of reputation management in today's media landscape.

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Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses, Eric Dezenhall

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Année de publication: 2003
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Titre: Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses
Langue: Anglais
Auteurs: Eric Dezenhall
Éditeur: Globe Pequot Press
Publié: 2003
Format: rigide
Pages: 293
ISBN13: 9781573927192
Mots clés: Affaires et économie, Commerce et vente
Évaluation: 3,65 sur 5
Description: Crisis management takes center stage as Eric Dezenhall navigates the turbulent waters of media-driven smear campaigns targeting corporations and celebrities. With clients ranging from Pepsi to high-profile individuals like Kathy Lee Gifford, Dezenhall's expertise lies in countering aggressive attacks from various sources, including disgruntled employees and headline-seekers. His strategic approach aims not only to mitigate damage but also to shift public perception, showcasing the intricate dynamics of reputation management in today's media landscape.