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Exploring the intersection of profit-driven capitalism and altruistic non-profit organizations, this thesis presents a new business model known as Social Business. It highlights how this concept has evolved over the past decade within the framework of Social Entrepreneurship, emphasizing sustainability and social contribution. By blending traditional profit-maximizing strategies with the selfless goals of non-profits, this work offers insights into a viable approach for modern businesses seeking to make a positive societal impact.
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Social Business as a Sustainable Business Concept, Markus Beck
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- 2011
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