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Focusing on the author's immersive experience, the narrative explores the inner workings of a Japanese advertising agency through participant observation. It delves into the cultural dynamics, work practices, and social interactions within the agency, offering insights into the complexities of the advertising industry in Japan. The book emphasizes the importance of ethnography in understanding workplace culture and the unique challenges faced by employees in a fast-paced environment.
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Ethnography at Work, Brian Moeran
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- Année de publication
- 2007
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