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Focusing on the economic challenges of online transactions, this second edition explores the dynamics of electronic marketplaces. Students will learn to identify competitive factors, product offerings, marketing strategies, and pricing methods essential for success in eCommerce. Additionally, the book provides conceptual frameworks for assessing public policy implications related to electronic commerce, equipping readers with the knowledge to navigate and evaluate the complexities of the digital economy.
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eCommerce Economics, David Vanhoose
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- Année de publication
- 2011
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