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Exploring the intricate connections between media and corporate identity, this volume delves into three key dimensions: the media as a business entity, the role of media within business operations, and the portrayal of business in media narratives. It offers fresh insights into how these relationships shape organizational reputation and influence public perception, highlighting the pivotal role of press and television in the corporate landscape.
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Media, Organizations and Identity, Lilie Chouliaraki
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- Année de publication
- 2009
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