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In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.
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Customer Relationship Management, Judith W. Kincaid
- Langue
- Année de publication
- 2003
- Reliure
- (souple)
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- Titre
- Customer Relationship Management
- Langue
- Anglais
- Auteurs
- Judith W. Kincaid
- Éditeur
- Prentice Hall Professional
- Publié
- 2003
- Format
- souple
- Pages
- 512
- ISBN10
- 013035211X
- ISBN13
- 9780130352118
- Séries
- Catégories
- Mots clés
- Commerce
- Évaluation
- 4,5 sur 5
- Description
- In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.