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In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.
Achat du livre
Customer Relationship Management, Judith W. Kincaid
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 2,79 €
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