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"Essentials of Corporate Communication" is an engaging guide that explores identity, reputation, and corporate branding. Authored by experts, it offers a research-based toolbox for effective communication strategies. Featuring real-world examples from global companies like Virgin and IKEA, this book is essential for students and professionals in corporate communication.
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Essentials of Corporate Communication, Charles J. Fombrun, Cees B.M. Van Riel
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- Année de publication
- 2006
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