Qualitative Consumer and Marketing Research

Auteurs

• Russell W. Belk
• Robert Kozinets
• Eileen Fischer

Paramètres

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

This book provides a comprehensive guide to qualitative marketing and consumer research, covering both foundational concepts and advanced techniques. Aimed at students and practitioners, it includes practical exercises and illustrations to enhance research skills and improve presentation of findings.

Achat du livre

• Année de publication: 2012
• Reliure: (rigide)