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The Creative Manager's Pocketbook

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John Sims Townsend

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Affaires et économie

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According to management guru Peter Drucker, "the enterprise that does not innovate inevitably ages and declines." The Creative Manager's Pocketbook is a treasure-trove of techniques, tools and triggers that will help you produce creative ideas. There are 10 ready-to-use techniques with such intriguing names as Nyaka, Merlin, Eureka and Brainfaxing. In each case the author explains what the technique is, in what way it can be used, how to apply it and what materials will be required. Elsewhere the book looks at the different areas (e.g. product development, customer service, efficiency) that can benefit from innovation and how to "sell" new and creative ideas. The numerous exercises, tests and quizzes will keep you involved and help you discover just how creative you are.

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The Creative Manager's Pocketbook, John Sims Townsend

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Année de publication: 1999
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Titre: The Creative Manager's Pocketbook
Langue: Anglais
Auteurs: John Sims Townsend
Éditeur: Management Pocketbooks
Publié: 1999
Format: souple
ISBN10: 1870471695
ISBN13: 9781870471695
Mots clés: Affaires et économie
Évaluation: 3,3 sur 5
Description: According to management guru Peter Drucker, "the enterprise that does not innovate inevitably ages and declines." The Creative Manager's Pocketbook is a treasure-trove of techniques, tools and triggers that will help you produce creative ideas. There are 10 ready-to-use techniques with such intriguing names as Nyaka, Merlin, Eureka and Brainfaxing. In each case the author explains what the technique is, in what way it can be used, how to apply it and what materials will be required. Elsewhere the book looks at the different areas (e.g. product development, customer service, efficiency) that can benefit from innovation and how to "sell" new and creative ideas. The numerous exercises, tests and quizzes will keep you involved and help you discover just how creative you are.