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Strategic Marketing For Health Care Organizations

Auteurs

Philip Kotler

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Offers an introduction to strategic marketing and presents ideas for gaining the competitive edge in the health care arena. This book analyzes aspects of customer driven health care industries, and uses examples and cases to show how real companies build and implement effective strategies.

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Strategic Marketing For Health Care Organizations, Philip Kotler

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Année de publication: 2008
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Titre: Strategic Marketing For Health Care Organizations
Langue: Anglais
Auteurs: Philip Kotler
Éditeur: John Wiley & Sons Inc
Publié: 2008
Format: rigide
ISBN10: 0787984965
ISBN13: 9780787984960
Mots clés: Affaires et économie, Commerce et vente
Description: Offers an introduction to strategic marketing and presents ideas for gaining the competitive edge in the health care arena. This book analyzes aspects of customer driven health care industries, and uses examples and cases to show how real companies build and implement effective strategies.