The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

Auteurs

• Ilana Edelstein

Paramètres

• 220 pages
• 8 heures de lecture

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.

Achat du livre

• Année de publication: 2013
• Reliure: (rigide)