Digital Business Leadership
Digital Transformation, Business Model Innovation, Agile Organization, Change Management
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Focusing on the challenges of digital transformation, this book offers practical recommendations for specialists and executives navigating a digital business landscape. It outlines the principles of digitization, highlighting economic opportunities and risks within a framework of both traditional and modern management strategies. The text emphasizes the necessity of digital leadership as industries evolve, urging leaders to adopt new methods, rethink established practices, and embrace continuous innovation to maintain competitive advantages and enhance business models.
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Digital Business Leadership, Ralf T. Kreutzer, Annette Pattloch, Tim Neugebauer
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- 2018
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