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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Auteurs

Philip Kotler

Paramètres

Affaires et économie

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Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.

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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers, Philip Kotler

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Année de publication: 2019
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Titre: Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Langue: Anglais
Auteurs: Philip Kotler
Éditeur: World Scientific Publishing Co Pte Ltd
Publié: 2019
Format: souple
ISBN10: 9813275995
ISBN13: 9789813275997
Mots clés: Affaires et économie
Description: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.