En savoir plus sur le livre
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'Foreword by Karen McGrane, managing partner of Bond Art + Science
Édition
Achat du livre
Clout, Colleen Jones
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 2,49 €
Modes de paiement
Il manque plus que ton avis ici.