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This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.
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The Venture Imperative, Heidi Mason, Tim Rohner
- Langue
- Année de publication
- 2002
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- (rigide)
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- Titre
- The Venture Imperative
- Langue
- Anglais
- Auteurs
- Heidi Mason, Tim Rohner
- Éditeur
- Harvard Business Press
- Publié
- 2002
- Format
- rigide
- Pages
- 336
- ISBN10
- 1578513359
- ISBN13
- 9781578513352
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,1 sur 5
- Description
- This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.