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The Brandgym

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David Taylor

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Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

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The Brandgym, David Taylor

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Année de publication: 2017
product-detail.submit-box.info.binding: (souple)

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Titre: The Brandgym
Langue: Anglais
Auteurs: David Taylor
Éditeur: RedDoor Publishing Ltd
Publié: 2017
Format: souple
ISBN10: 1910453366
ISBN13: 9781910453360
Mots clés: Affaires et économie, Sport
Évaluation: 4,15 sur 5
Description: Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.