Mobile Persuasion Design

Changing Behaviour by Combining Persuasion Design with Information Design

Auteurs

• Aaron Marcus

Paramètres

• Pages: 696 pages
• Temps de lecture: 25 heures

• Informatique, programmation

En savoir plus sur le livre

Exploring the intersection of mobile technology and persuasive design, this book delves into how mobile applications can influence user behavior and decision-making. It provides insights into psychological principles and practical strategies for creating effective mobile experiences that engage users. Case studies and real-world examples illustrate the impact of design choices on user interaction. Aimed at designers, marketers, and developers, it emphasizes ethical considerations and the importance of user well-being in persuasive mobile design.

Achat du livre

• Année de publication: 2015
• Reliure: (rigide)