Effective communication is essential for launching a new venture, and this collection from Harvard Business Review offers valuable insights. It combines two popular books that guide readers in crafting compelling narratives, designing impactful visualizations, and engaging their audience. By focusing on these key skills, the collection aims to empower entrepreneurs to transform their ideas into successful realities.
Effective visualization can convey ideas and their potential impact more powerfully than any other communication form. Historically, "dataviz" was the realm of specialists like data scientists and designers, but advancements in tools and data availability now empower anyone to create compelling visualizations that surpass generic spreadsheet charts. For managers, mastering chart creation is becoming essential; those who do are gaining visibility and recognition for their contributions to company success. In this essential guide, Scott Berinato explores how visualization works and how to leverage this new language to impress and persuade. Dataviz is poised to revolutionize our work, much like spreadsheets and word processors did in the early 1980s. Berinato presents a system for visual thinking and chart creation through talking, sketching, and prototyping. The book delves into visual perception, neuroscience, and visualization science, explaining why effective charts evoke strong responses. It also features engaging stories from dataviz professionals that illustrate these concepts in action. This guide will transform mundane charts into impactful visualizations that effectively communicate ideas, establishing itself as an essential resource in the evolving language of business.
This collection offers valuable insights into the principles of data visualization, aimed at both individuals and teams. It provides practical guidance on effectively interpreting and presenting data, enhancing understanding and communication. Readers will explore techniques to create compelling visual representations, fostering better decision-making and collaboration through improved data literacy.
You know right away when you see an effective chart or graphic. It hits you with an immediate sense of its meaning and impact. But what actually makes it clearer, sharper, and more effective? If you're ready to create your own "good charts"--data visualizations that powerfully communicate your ideas and research and that advance your career--the Good Charts Workbook is the hands-on guide you've been looking for. The original Good Charts changed the landscape by helping readers understand how to think visually and by laying out a process for creating powerful data visualizations. Now, the Good Charts Workbook provides tools, exercises, and practical insights to help people in all kinds of enterprises gain the skills they need to get started. Harvard Business Review Senior Editor and dataviz expert Scott Berinato leads you, step-by-step, through the key challenges in creating good charts--controlling color, crafting for clarity, choosing chart types, practicing persuasion, capturing concepts--with warm-up exercises and mini-challenges for each. The Workbook includes helpful prompts and reminders throughout, as well as white space for users to practice the Good Charts talk-sketch-prototype process. Good Charts Workbook is the must-have manual for better understanding the dataviz around you and for creating better charts to make your case more effectively.
