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Good Charts, Updated and Expanded

The HBR Guide to Making Smarter, More Persuasive Data Visualizations

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This guide is essential for mastering data visualization and information design in business. Effective chart-making is a critical skill for today's managers, as the vast amounts of data available are only valuable when communicated clearly—highlighting threats, opportunities, trends, and future possibilities. Many believe that data visualization is a complex skill reserved for specialists or professional designers, but this is a misconception. With the right guidance, anyone can learn to create impactful "dataviz" and effective information design. This updated edition by expert Scott Berinato equips you with the tools to transform ordinary charts from spreadsheet programs into captivating visuals that engage and persuade your audience. It also helps turn cluttered presentations into coherent, persuasive storytelling experiences. Investing time in visual communication can significantly enhance your career and organizational impact. The new edition features updated visuals, concepts, and a chapter focused on building teams for data visualization and integrating it into workflows. In today’s landscape, mere graphics won’t suffice; this resource will help you create compelling visualizations and narratives that effectively convey your ideas.

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Good Charts, Updated and Expanded, Scott Berinato

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Année de publication
2023
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Titre
Good Charts, Updated and Expanded
Sous-titre
The HBR Guide to Making Smarter, More Persuasive Data Visualizations
Langue
Anglais
Format
souple
Pages
272
ISBN10
164782513X
ISBN13
9781647825133
Séries
Description
This guide is essential for mastering data visualization and information design in business. Effective chart-making is a critical skill for today's managers, as the vast amounts of data available are only valuable when communicated clearly—highlighting threats, opportunities, trends, and future possibilities. Many believe that data visualization is a complex skill reserved for specialists or professional designers, but this is a misconception. With the right guidance, anyone can learn to create impactful "dataviz" and effective information design. This updated edition by expert Scott Berinato equips you with the tools to transform ordinary charts from spreadsheet programs into captivating visuals that engage and persuade your audience. It also helps turn cluttered presentations into coherent, persuasive storytelling experiences. Investing time in visual communication can significantly enhance your career and organizational impact. The new edition features updated visuals, concepts, and a chapter focused on building teams for data visualization and integrating it into workflows. In today’s landscape, mere graphics won’t suffice; this resource will help you create compelling visualizations and narratives that effectively convey your ideas.