The Ultimate CRM Handbook
Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
- 304pages
- 11 heures de lecture
Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.
