The Ultimate CRM Handbook

Strategies and Concepts for Building Enduring Customer Loyalty and Profitability

Auteurs

• John G. Freeland

Paramètres

• 304 pages
• 11 heures de lecture

• Affaires & Gestion
• Commerce
• États-Unis
• Gestion & Ressources humaines
• Nonfiction

En savoir plus sur le livre

Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.

Achat du livre

• Année de publication: 2002
• Reliure: (rigide)