Jagdish N. Sheth Livres

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

Prof. Jagdish Sheth's book Chindia Rising as a brilliant analysis of not only how China and India will occupy the prime position as two great economies in the future, but how they are different from economies that became success stories. Indeed in the 19th and 20th Century, Europe and U.S. were the main players, and later Japan and Korea, each followed a model based on their culture, resources, and markets. Both India and China are operating in a new environment, where capital is not scarce, entrepreneurship is a winner, globalization and communications is a reality for future growth, and we have abundance of bright human resources and huge domestic markets. These observations, and particularly the analysis of the differences between Western economies and Chindia, with enumerable examples, reads like a well researched case study

Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday’s most widely praised corporate icons, you’ll learn how companies slip into “addiction” and slide off the rails...why some never turn around...and how others achieve powerful turnarounds, moving on to unprecedented levels of success. You’ll learn how an obsession with volume leads inexorably to rising costs and falling margins...how companies fall victim to denial, myth, ritual, and orthodoxy... how they start wasting vital energy on culture confl ict and turf wars...how they blind themselves to emerging competition...how they become arrogant, complacent, and far too dependent on their traditional competences. Most important, you’ll find specific, detailed techniques for “curing”–or, better yet, preventing–every one of these self-destructive habits.

Exploring the interplay between genetics, climate, and consumer behavior, this book reveals how environmental factors shape cultural practices and consumption patterns. Through extensive research, it connects the dots between biological influences and the impact of climate on societal norms, emphasizing the significance of understanding these relationships in addressing contemporary challenges.

Focusing on stakeholder engagement, this book equips companies with strategies to integrate sustainability into their core mission. It emphasizes the importance of influencing stakeholders to embrace sustainable practices, ultimately enhancing corporate responsibility and fostering a culture of sustainability within organizations.

Culturally significant and historically valuable, this book has been carefully reproduced from its original artifact, preserving its authenticity. Readers will encounter original copyright references and library stamps, reflecting its journey through important libraries globally. This work contributes to the knowledge base of civilization, making it an essential addition for scholars and enthusiasts alike.

The concept of Chindia highlights the resurgence of China and India as significant economic forces. Dr. Jagdish Sheth provides an in-depth analysis of how their growth influences both advanced and emerging global economies. Key discussions revolve around the implications of their economic strategies, demographic trends, and the interplay between these two nations. The book offers a comprehensive examination of the potential shifts in global power dynamics due to the rise of Chindia.

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.