Anthony Ulwick Livres

A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become Jobs-to-be-Done Theory . For 26 years, Ulwick and his company, Strategyn , have helped over 400 companies put Jobs-to-be-Done Theory into practice with a success rate of 86% , a 5-fold improvement . YOU WILL LEARN I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,"says the 'father of modern marketing,' Philip Kotler , Kellogg School of Management, Northwestern.