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A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
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What Customers Want, Anthony Ulwick
- Langue
- Année de publication
- 2005
- Reliure
- (rigide)
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- Titre
- What Customers Want
- Langue
- Anglais
- Auteurs
- Anthony Ulwick
- Éditeur
- McGraw-Hill
- Publié
- 2005
- Format
- rigide
- Pages
- 256
- ISBN10
- 0071408673
- ISBN13
- 9780071408677
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Motivation & Bien-être, Design, Série, Gestion & Ressources humaines, Entrepreneuriat
- Évaluation
- 4,05 sur 5
- Description
- A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.