J. Jonathan Gabay Livres

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

Focusing on the intersection of psychology and artificial intelligence, this book delves into how leading brands effectively leverage these elements to enhance their digital marketing strategies. It provides insights into the psychological principles that drive consumer behavior and the innovative AI technologies that can optimize marketing efforts, making it a valuable resource for marketers seeking to improve their approach in a competitive landscape.