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Focusing on the intersection of psychology and artificial intelligence, this book delves into how leading brands effectively leverage these elements to enhance their digital marketing strategies. It provides insights into the psychological principles that drive consumer behavior and the innovative AI technologies that can optimize marketing efforts, making it a valuable resource for marketers seeking to improve their approach in a competitive landscape.
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Practical Digital Marketing and AI Psychology, J. Jonathan Gabay
- Langue
- Année de publication
- 2024
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- (souple)
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- Titre
- Practical Digital Marketing and AI Psychology
- Sous-titre
- How to Gain Online Consumer Trust and Sales Using Technologies and Psychology
- Langue
- Anglais
- Auteurs
- J. Jonathan Gabay
- Éditeur
- Taylor & Francis Ltd
- Publié
- 2024
- Format
- souple
- Pages
- 438
- ISBN13
- 9781032530284
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Thèmes psychologiques
- Description
- Focusing on the intersection of psychology and artificial intelligence, this book delves into how leading brands effectively leverage these elements to enhance their digital marketing strategies. It provides insights into the psychological principles that drive consumer behavior and the innovative AI technologies that can optimize marketing efforts, making it a valuable resource for marketers seeking to improve their approach in a competitive landscape.