Plus d’un million de livres à portée de main !
Bookbot

Cambridge Studies in the Emergence of Global Enterprise Séries

Cette série explore l'histoire complexe et l'évolution des entreprises mondiales, en se concentrant particulièrement sur les 20e et 21e siècles. Elle examine des aspects clés tels que l'innovation, l'entrepreneuriat et la dynamique changeante entre les affaires et le gouvernement. La collection offre des études internationales et comparatives perspicaces. C'est une lecture essentielle pour ceux qui s'intéressent à l'histoire économique et au paysage des affaires internationales.

The International Distribution of News
Global Brands
Creating Global Shipping
Brands, Geographical Origin, and the Global Economy

Ordre de lecture recommandé

  • Brands, Geographical Origin, and the Global Economy

    • 348pages
    • 13 heures de lecture

    The book explores the campaign for international protection of geographic indications, focusing on the significance of 'Made in ...' labels. It examines the historical context and interdisciplinary perspectives that shaped the movement, highlighting key events, stakeholders, and the implications for global trade and cultural identity. Through detailed analysis, it reveals how these protections influence consumer perceptions and the integrity of regional products, offering insights into the ongoing debates surrounding intellectual property and globalization.

    Brands, Geographical Origin, and the Global Economy

  • Creating Global Shipping

    4,5(2)Évaluer

    Shipping has been a leading sector in European economic growth for centuries. Yet, it rarely features in business or economic history. This history of shipping in Greece, which centers on the Vagliano brothers and Aristotle Onassis, redresses this by making this invisible global business visible.

    Creating Global Shipping

  • Global Brands

    • 326pages
    • 12 heures de lecture
    3,5(2)Évaluer

    Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.

    Global Brands

  • The International Distribution of News

    The Associated Press, Press Association, and Reuters, 1848 1947

    • 272pages
    • 10 heures de lecture

    Focusing on the evolution of international news agencies and associations, this book explores their development from 1848 to 1947. It delves into the impact of these organizations on global communication and journalism, highlighting key events and figures that shaped the industry during this period. Through detailed analysis, it reveals how these agencies influenced public perception and the dissemination of information across borders.

    The International Distribution of News