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The hero and the outlaw. Building extraordinary brands through the power of archetypes
Carol S. Pearson
No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity
Jason Marrs
Measuring the user experience : collecting, analyzing, and presenting usability metrics
Bill William Albert
Active portfolio management : a quantitative approach for providing superior returns and controlling risk
Ronald N. Kahn
