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Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.
Achat du livre
Marketing, Sally Dibb, William Pride M., O. C. Ferrell, Lyndon Simkin
- Langue
- Année de publication
- 2016
- Reliure
- (souple),
- État du livre
- Abîmé
- Prix
- 3,78 €
Modes de paiement
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- Titre
- Marketing
- Sous-titre
- Concepts and Strategies - Seventh Edition
- Langue
- Anglais
- Auteurs
- Sally Dibb, William Pride M., O. C. Ferrell, Lyndon Simkin
- Éditeur
- Cengage Learning Emea
- Publié
- 2016
- Format
- souple
- Pages
- 816
- ISBN10
- 1473725127
- ISBN13
- 9781473725126
- Séries
- Mots clés
- Marketing et relations publiques
- Description
- Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.