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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.
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Content Analysis, Klaus H. Krippendorff
- Langue
- Année de publication
- 2012
- Reliure
- (souple)
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- Titre
- Content Analysis
- Sous-titre
- An Introduction to Its Methodology
- Langue
- Anglais
- Auteurs
- Klaus H. Krippendorff
- Éditeur
- SAGE Publications, Inc
- Publié
- 2012
- Format
- souple
- Pages
- 456
- ISBN10
- 1412983150
- ISBN13
- 9781412983150
- Séries
- Mots clés
- Manuels et guides, États-Unis, Linguistique, Recherche, Méthodologie, Sémantique
- Description
- Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.